Hugh Kretschmer is a photographer based in Los Angeles and specializing in photo-illustration, advertising and editorial photography and design. Of his work, he says: ‘The idea is the most important ingredient. I’ve always appreciated concept because it adds another layer to the photograph and invites participation from the viewer. When I see something that is done well, where the artist really nails it, I find myself just staring. I can’t think of anything else that would be more of a compliment than that’. Kretschmer’s clients include Mastercard, Evian and the New York Times magazine. I came across his art earlier today and i thought it was really different but touched on a lot of current sentiments. Check it out.
Source : Featureshoot
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