A VOYAGE INTO STONE ISLAND_EPISODE 3 - "THE PRODUCT" - THE PASSION OF STONE ISLAND from Stone Island on Vimeo.
I 1st got introduced to Stone Island through my good friend Kevin Saer (@YellowkidSlanty) and I immediately thought that the items that they made were really cool. Usually when you think of technical gear you think of something that is loose fitting, american, and really something made for an outdoorsman along the lines of brands like The North Face. Stone Island was completely different, 1st off it's italian made so it fits amazingly and the attention to detail is second to none. 2nd of all the materials and colors that they use are completely original and probably wont be used by any other designer in quite the same way, and lastly they werent cheap at all, which is sad to say, catered to my materialistic side in an "All Falls Down" by Kanye West sort of way.
In the above video Andrea Moro who is Head of Production over at Stone Island walks up through design concepts and production process of the Stone Island brand. Check out why I have so much respect for this brand and why you should too. Very Cool
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