Air Max to Maxim

NikeSportswear - Air Max to Maxim from NikeSportswear on Vimeo.

With a great focus on the 2009 update to the original Nike Air Max 1, the road to the Air Maxim is highlighted in this video as it uncovers everything from Tinker Hatfield’s involvement to the work of Nike’s current team of innovators, Ann-Marie Paz and Anthony Hope.
In 1978, Nike revolutionized running by introducing Air technology. In 1987, Tinker Hatfield made Air visible in the Air Max 1, revolutionizing the industry itself.
Over the next 30 years, Nike did not stop, nor did Air’s design visionary, Tinker Hatfield. As part of a constant quest to improve athletic performance, Nike’s Air Cushioning technology gave rise to a series of iconic sports innovations.
Part of a new generation of Nike innovators, Ann-Marie Paz and Anthony Hope continue this mission. Driven by Tinker’s design ethos of “perform and provoke” – with the greatest research and materials at their disposal – they draw from the past and the future to create the best kicks in the world. The result: Air Maxim 1.
With Bill Bowerman and Tinker as a starting point, this timeline revisits those 30 years and gives a glimpse into the next 30. This is their story…Enjoy the trip.

Source: Hypebeast