Tuesday, August 11, 2009

Brand Shout : Wood Wood



In the "sneaker culture" there are certain brands that come up constantly because of their involvement in the culture. Wood Wood is one such brand. Created in 2002 by three former students of the Royal Design School of Denmark, Wood Wood started as a limited t-shirt label and a store selling sneakers, skateboards, collector toys and art books in Copenhagen. After the success of their private line and shop, the three Danes expanded south to Berlin, opening their unique boutique in the heart of Mitte.

As one of Berlin’s most beloved streetwear stores, Wood Wood signifies urban fashion from Denmark but has branched into a holder of cool kicks and producer of a lot more "runway ready" items. Their Spring/Summer 2010 collection just premiered and I'm definitely feeling the obvious mixture of streetwear and high end(minus the jesus slippers). Check it out and let me know what you think.





1 comment:

  1. LOVE IT!!!! the color blocking sweaters, the dope cardies... I'm feeling it :)
    Great post!

    ReplyDelete